Wednesday, November 27, 2019

Final Film Critique free essay sample

The movie, The Shawshank Redemption (1994), is based on a character Andy Dufresne. Andy is a young and successful banker who is sent to Shawshank Prison for murdering his wife and her secret lover. His life is changed drastically upon being convicted and being sent to prison. He is sent to prison to serve a life term. Over the 20-years in prison, Andy retains optimism and eventually earns the respect of his fellow inmates. He becomes friends with Red, and they both comfort and empathize with each other while in prison. The story has a strong message of hope, spirit, determination, courage, and desire. Eventually, Andy and Red achieve their own dreams of freedom from isolation, from law, from racism and hate. The film’s storytelling, acting, cinematography, editing, sound, and other critical analysis is fantastic and makes for an outstanding movie. I will explain how all of these cinematic components contribute to one of my all-time favorite movies, and how the poignant message of hope and freedom are conveyed through the storyline. We will write a custom essay sample on Final Film Critique or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Shawshank Redemption is a Stephen King inspired motion picture. It is a production of Castle Rock Pictures and in my opinion is one of the best filmed adapted versions of Stephen King books. The screenplay is written by Frank Darabont based on â€Å"Rita Hayworth and the Shawshank Redemption† by Stephen King. The cast of the movie is Tim Robbins (as Andy Dufresne), Morgan Freeman (as Ellis Boyd Redding, aka Red), Bob Gunton (as the crooked warden), William Sadler (as an associate prisoner), Clancy Brown (as a cruel guard), and Gil Bellows (as Tommy Williams). It was directed by Frank Darabont and produced my Niki Marvin. Additionally, the cinematography is by Roger Deakins, and the music is by Thomas Newman. The film provides some interesting narrative elements. The plot is centered on a wrongly convicted man who is sent to the Shawshank prison for life and follows his experiences while in the prison. In the setup (act one), the film is set during the years of 1947-1966. Andy is sent to prison despite claiming his innocence. He has a tough time at first but then eventually starts to meet friends. The film is narrated by Red. Red is a lifelong prisoner of the Shawshank Prison since the age of 19 and is considered a man who can get anything you need. Throughout the film he gets prisoners cigarettes, tools, and food. Eventually, Andy meets Red because he is in need of tool that carves and shapes stones (rock hammer). The two eventually befriend each other. The second act, the conflict during this time Andy has to fight off gay gangs within the prison walls who want to rape him. He does a good job of fighting them off but eventually needs help from the prison guards. Andy befriends the prison guards by doing all of their taxes and in return they provide him with protection. This now leads to the warden wanting the services of Andy to keep the books of the prison â€Å"neat†. Andy realizes that the warden is up to â€Å"shady† business practices and that the warden is using him for his cheap labor. Andy does about 20-year of prison time when a character named Tommy arrives to the prison. Tommy holds the key to Andy’s freedom because he is in knowledge that Andy is actually innocent (based on a story he was told when he roomed with another prisoner). The warden finds this out about Tommy plan to leak the information to the public and Tommy killed because the warden doesn’t want Andy to every leave the prison because of how much money Andy is making the warden for his dishonest business deals. The third act or resolution is that eventually Andy ends up escaping from prison by digging a hole in the wall that must of took about 20-years. Andy sets up the warden to get arrested by the FBI and Andy takes about $370,000 dollars of the warden’s dirty money. In the conclusion of the film, Andy travels to Mexico, where Red eventually is freed from prison and is given a set of instructions on where to meet up with Andy in Mexico. In the film’s final scene the two meet up and are free from their life of isolation, law, hate, and racism. The film has some additional storytelling that I would like to discuss. The Shawshank Redemption is done in chronological order, but there are some parts when the characters flash back to earlier times in their live so you can understand what is happening in the film. This is done so the viewer still has an easy way to follow the movie. The characters of the film face both internal and external conflict. The internal conflict is should I continue this life when I know I am innocent, and the external conflict is from the prison, the prisoners, and the prison staff. The film does contain symbolism. An example of the symbolism is when the warden learns of his fate and his last judgment by reading the morning newspaper of himself and the prison being corrupt. Additionally, symbolism is used with the holy bible the warden reads; when he finds the hammer that Andy uses to dig out of the prison. There is a passage from Exodus that is used to symbolize the warden’s salvation and Andy’s escape. Also, there is a metaphor that I remember and it happens when the librarian (Brooks Hatlen) is freed from jail and he takes his own life. At the same time he hangs himself his bird (Jake) fly’s away and is freed. The metaphor is that the librarian is free of his lifelong nightmare of being told what to do, and so is his bird is flying away representing freedom. The film also has irony and an example of the irony in the movie is that Andy hides his method of escaping or freedom (rock hammer) inside the bible that Warden Norton did not check when he was checking his cell. I feel the characters do help the storyline and the film does address the universal truths of hope. An example of the universal truth of hope is that Andy uses the â€Å"hope† many times in the movie when talking to Red. The acting in this film was outstanding. I mentioned earlier who the actors were and what roles they played, but I didn’t do it in depth about the style of acting that was used. The film is filled with stars like Morgan Freeman and Tim Robbins. I consider both actors character actor. The book describes a character actor as an actor that can fit into many different roles seamlessly (Goodykoontz amp; Jacob, 2011). Morgan Freeman and Tim Robbins can defiantly be described as character actors. Their characters as Andy and Red are way different from any other role they have played. I feel that method acting was used by the actors too. I was so convinced of the acting and that each actor was truly immersed in the role they were trying to portrait; that’s how good the acting was. The director did a great job on casting the actors for each character in the story. The viewer had no difficulty understanding the role of the character and if he fit the part. I believe the movie was up for a lot of Academy Awards and this is a tribute to the acting and directing. The cinematography of The Shawshank Redemption was done again by Roger Deakins and was so good that he was nominated for the 1995 Academy Award for Best Cinematography. I consider the movie a work of art. The film uses many different camera shots to make it work to perfection. The camera is used for long shots, close ups, and medium shots toward the characters which creates a feeling of intimacy so the audience can feel what the character feels. Some of the shots that were used are from wide angles, high angles, eye level close ups, and this all give the viewer many takes on how the prison looked and also the characters. The lightening in the film is very important. Some of the lighting used in the movie is from natural light, or from a lack there of. This gives the character a lot of shadows and makes them seem beaten down from all the years of serving time. Additionally, I believe low-key lighting is used a lot in this film. This style of lighting is based upon high–contrast lighting dominated by deep shadows with a few bright highlights (Goodykoontz amp; Jacob, 2011). This type of lighting contributes to a dehumanizing effect, which is what spending 20-years in prison will do to you. The films editing is done so the story is easy to follow and is arranged in chronological order so it unfolds from the beginning to end. Most of the major types of transitions between shots are direct cuts, which is where one shot instantaneously replace another (Goodykoontz amp; Jacob, 2011). Continuity editing was mainly used in the movie so the movie has the illusion that everything is happening in a continuous time and space. The film also contained a lot of varying shot lengths so the viewer could feel the details of the scene. The duration of the cuts varied so you could feel the emotion of the characters and the shifting dynamic of the scenes. For example, when Andy escapes from the prison; at the beginning of when he escapes there are not many cuts but after he is free there are a lot of cuts when they show the warden and how he feels when the FBI are coming to arrest him. This shows all of the action that is happening with the prison guards and when the warden is about to kill himself. The sound of the film is very present throughout the entirety. The score was composed by Thomas Newman and he was nominated for an Academy award for Best Original Score. A lot of the film was done with sound effect, music, and the narration of Morgan Freeman. The main sound effect or music was done in a dark tone of piano. This gives you the feeling of being locked up and feeling fear of the unknown. Also, the sound effects give you the understanding of what it’s like being in a prison. You hear cells close, people beaten by clubs, yelling by prison guards. At the end of the film Andy plays the opera when he locks himself in the warden’s office. He plays Sull’ Aria so the entire prison can hear it, and the meaning behind it is that all of the prisoners felt like they were at an opera for those 10-minutes; the feeling that they were free. The societal impact of the film was deep. The meaning to me was that there is always hope no matter what happens in your life, and that our court system isn’t always correct. Watching the film mades me escape from real life for the two hours of viewing time, and also wrapped me into the character of the film and their conflicts. There are real life stories that we hear all the time about wrongfully convicted people going to prison and serving many years for something they didn’t do only to be released. This film is a real life image of what is happening in the world. We need to take a closer look at the evidence at hand when arresting someone and we better make sure that we have the correct convicts or we will have more horror stories like this happening. I believe this film falls in a subgenre of crime and dramatic narrative. It fits in crime because of the â€Å"crime of murder† and the consequences of going to prison. The dramatic narrative because of Morgan Freeman’s narrative regarding the drama that is involved in the film. It is not easily categorized because of how the film ends and because of the films theme, which is fear can hold you prisoner and hope can set you free (IMDB 1994). The film’s cinematographer’s Frank Darabont and Roger Deakins have a rich history of making great classical films. I believe they used the formalist and realist approach when making the Shawshank Redemption. These guys were really concerned with the films form. The reason why I say this is because the film focuses on the narrative elements, and has a strong plot structure. The film’s mise en scene, camera technique, editing, and sound were all a big consideration when developing this film and which I highlighted in my essay. They were all done superbly. Regarding the realist approach, the film could be based on reality of what the character Andy and Red, and what the others are feeling. Watching the movie I could feel the relief of Andy being free after he broke out of prison. Additionally, I could feel the anxiety of Red not being freed from prison after his parole hearings. Lastly, I could feel the emotion of not knowing what to do other than to kill himself (Warden Norton) after the FBI was coming to arrest him. I watched this movie about 50 times in my life and it took me a lot of time to understand what the filmmakers were trying to communicate. In conclusion, this is one of my all time favorite movies and one of the best films ever made. The films theme or message of hope, spirit, determination, courage, and desire is truly felt by the viewer and is conveyed through the films cinematography. The films storytelling, acting, editing, sound, genre, and impact on society are all part of why the Shawshank Redemption is such a fantastic cinematic piece. All I have to say, is if you haven’t see it you should, and if you have seen it, I would hope you agree with me.

Saturday, November 23, 2019

Napoleon The Russian Conflict Essays - Russia, Free Essays

Napoleon The Russian Conflict Essays - Russia, Free Essays Napoleon "The Russian Conflict" Napoleon was one of the greatest military leaders of all time. By 1812 Napoleon had expanded the territory of France all over Europe including Spain, Italy, Holland, and Switzerland. The countries that Napoleon did not directly control, he was usually allied with. The turning point of Napoleon's career also came in 1812 when war broke out between France and Russia because of Alexander I's refusal to enforce the continental $ Even the French nation could not provide all the manpower and supplies needed to carry out the Emperor's grandiose plan for subduing Russia. Throughout 1811, he worked to mobilize the entire continent against Russia. He not only levied the vassal kingdoms in Spain, Italy, and Germany but also summoned Austria and Prussia to furnish their share of men and goods. Altogether, Napoleon could count on nearly 700,000 men of 20 nationalities of whom more than 600,000 crossed the border. Grown far beyond its original intended size, the army was difficult to assemble and hard to feed. Between Tilsit and Moscow, there lay over 600 miles of hostile barren countryside. Because of lack of supplies and the difficulty to feed the large army, Napoleon's plan was simple: bring about a battle, defeat the Russian army, and dictate a settlement. Apparently neither he nor his soldiers, who cheerfully began crossing the Nieman River, thought beyond the immediate goal. Already 300 miles into Russia, Napoleon had not yet found a way to exploit his advantage. In the Emperor's programming the resources necessary to achieve his objective, he had anticipated fighting a battle within a month after crossing the Nieman. Toward the end of that month Napoleon began to realize that events were disproving the validity of his estimates. Dying horses littered the roads and the advanced guard found little forage as Russians everywhere abandoned their homes. Napoleon knew that he needed to fight. At Smolensk, he set up for a battle and waited but the Russians, afraid of a trap steadily withdrew their troops from Smolensk and continued to retreat deeper into Russia. The only major battle in the Russian campaign proved that something was definitely lacking in Napoleon's judgment. Borodino was a battle of legendary proportions. Before the battle Napoleon proclaimed, "Soldiers, here is the battle you have so long desired!" However, the fight was inconclusive. At its end, Napoleon found himself the possessor, not of a victory, but of a barren hillside and an increasingly compelling commitment to advance further into the east. Well into the battle, the French had almost cracked the left side of the Russian Army. Several French generals had requested that Napoleon would commit the guard infantry into battle. This would create the final blow and insure the Russian defeat. After 14 hours of intense combat, the fighting died out at nightfall, and Mikhail Illarionovich Kutusov, the Russian general, gratefully began to retreat his troops. The guard infantry had remained unused. After the Battle of Borodino, in which losses on both sides totaled ! over 70,000 men, Napoleon had 100,000 effectives remaining, while Kutusov probably had no more than 55,000. Both sides claimed a victory, whereas actually, both sides had lost. While the Russian army filed disconsolately toward Moscow, the Emperor of the French rationalized his indecision at Borodino by contenting himself with the capture of the city. On September 14, Napoleon rode into Moscow at the head of a fraction of the Empire's military strength. Meanwhile, Napoleon's opponent had made a decision that was to shape the remainder of the campaign. Kutusov made up his mind not to fight another battle in defense of Moscow. Kutusov ordered the city's population out into the countryside, released all inmates from the city jails, and destroyed the city firefighting equipment. Napoleon and his army of 100,000 arrived only to find a handful of the original inhabitants and several hundred criminals and lunatics freely roaming and plundering the streets. That night, fires sprang up all over the city. Fire swept through the city for several days and by morning it was apparent that most of the city had been consumed by the flames. Left with no choice, Napoleon sent peace proposals to Alexander, but Alexander refused to even discuss the concept

Thursday, November 21, 2019

Discussion 1,2 and 3 for cis classes Essay Example | Topics and Well Written Essays - 250 words

Discussion 1,2 and 3 for cis classes - Essay Example less fluctuating data rates and connectivity .The disadvantages D.S.L line can have are they are wired connections, though the wireless routers can solve this problem but the range of wireless routers is limited to a few hundred meters. Optic fiber: The advantages of fiber optic access are reliable transmission and even in rough weathers it can ensure transmission, however the drawback with fiber optic communication is the availability of infrastructure and is relatively expensive Other sources include Wi-fi from a remote spot, Wimax, advantages to both are ,they provide fast and on the go connectivity, drawbacks can be ,the air medium since transmission is in the form of waves, distortions are likely to be part of system Wimax is a 4th Generation Telecommunication Technology and is acronym for Worldwide Interoperability Microwave Access. It offers number of features and in a way has revolutionized the means of connectivity. Operating in Giga Hertz frequency band, it provides higher data rates, more secure transmissions, less disruptions, it provides data rates as high as 10 Mbps or above ,there are few drawbacks attached to use of Wimax , since all the transmission is based on air waves( unlike D.S.L where optic fiber is used) rough weather can disrupt transmission and can bring about fluctuations .Customer Premises Equipment ( C.P.E) the hardware equipment that is necessary for Wimax connection is slightly expensive .When the source is at a considerable distance from the C.P.E ,loss in quality can be experienced. 3. Explain whether you think professional organizations are embracing Wimax technologies or are reluctant to implement it on a large scale. What is the reasoning for your perspective and what do you feel to be the future outlook on this technology? Large number of organizations and enterprises are fast embracing Wimax as medium for communication and performing daily activities .There are number of reasons to it. The first and foremost is the fast

Wednesday, November 20, 2019

The analysis of social and environmental sustainability against Essay

The analysis of social and environmental sustainability against financial sustainability - Essay Example This paper is focused on how the social and environmental sustainability differ from the financial sustainability and its impact on the way a company operates. It covers the challenges faced by the corporate firms to resolve the differences and the future implications of the reconciliation. The paper covers the details of the topic of discussion with real life example of corporate firms and it also discusses the theoretical framework in which the models of sustainability are based on. The social and environmental sustainability is to ensure that the society and its environment are not being affected by the business operations of the organizations. In order to achieve social and environmental sustainability, the company needs to make sure that all of its operations are following the required environmental standards and are adding value for the society. According to the reports of Colantonio (2009), there should be equal priority given to the social, environmental and economic sustainability. It has been mentioned that the social sustainability is one of the emerging issues of the contemporary business environment. With the increase in competitiveness in the business market along with the rise in population and decreasing natural resources, it has become imperative for the organizations to deal with certain sociological issues. Widok (2009) have mentioned that apart from the social and environmental sustainability challenges faced by the firms, they also face chall enges on the grounds of reporting on sustainability. It has been mentioned in his studies that reporting on sustainability activities has always been superficial in nature. Even though several organizations report that they conform to the standardized norms of the globally accepted sustainability practices, but the lack of detailed reporting has made them more lenient in its implementation. Moreover,

Sunday, November 17, 2019

Medically fraigle Children in Foster Care Research Paper

Medically fraigle Children in Foster Care - Research Paper Example While some technological dependant children that are born with serious medical conditions require extensive specialized services such as bronchio pulmonary dysplasia requires oxygen support and breathing machines. Every year number of children enters into protective custodies like foster homes where they are given not only medical treatment but also love and support. These foster and adoptive homes are survivors for these medically fragile children who meet the needs of these children (RNformation, 2005). Thus in order to properly meet the needs of these children it is advisable that more and more foster and adoption homes should be opened so that their needs can be satisfied. Despite medical intervention services and various other technologies the aggregate number of children who are medically fragile is also increasing. As according to the 1989 finding, it is reported that approximately 10-15 % of the children in United States have chronic health conditions and 1 million of these children face disabling and costly conditions. Furthermore 17000 to 100,000 children are technological dependent (Cernoch, 1992). But there is a growing trend as now there are larger numbers of medically fragile ch ildren who avail the services of foster homes. All over the world this care has risen, as in 2005 there were 625 children in Washoe County’s Foster Care in the month of March but in April and May four children with Type 1 diabetes came into care (RNformation, 2005). Thus there is special need for more and more foster homes because they medically fragile children need these specialized services for their betterment and for their living. To cater to the needs of these medically fragile children intensive foster care, clinical services and other specialized programs should be initiated that would provide treatment services. These children exceptional needs should be well catered through

Friday, November 15, 2019

Analysis Of The Advantages And Disadvantages Of Exporting Marketing Essay

Analysis Of The Advantages And Disadvantages Of Exporting Marketing Essay The ability of a firm to export a proportion of its sales abroad is increasingly regarded as a an important competitive measure of performance at national and as well as regional level (OFarrell et al, 1996).There ability to engage in exporting is purported to be necessary ingredient to ensure the survival and growth of new and small firms. Exporting is usually used as an entry strategy for most firms venturing abroad for the first time. It is the entry strategy most favored by small and medium enterprises (SMEs). Many Companies begin their international ventures by exporting mainly because all things being equal, it is the least risky and easiest to recover from in case of things not working out as planned. It is very flexible as compared to other strategies as the exporter can both enter and exit from the market very easily. Some companies internationalize for different reasons, they are either reactive or proactive to the market i.e. firms may react to rivals action to go international and follow suit or perhaps anticipate its competitions move by being the first mover and achieving the first mover advantage. However, there are quite a number of things that a firm should put in to consideration when exporting for the first time internationally. To ensure export, a firm should not overlook the following: Assessment of the global market opportunities: Before exporting goods or services, there are a number of questions a firm must put into consideration. The firm must analyze what kind of business it wants to get into, the products in question and the target market as whether it will accept the products or services being exported. The management of the firm should do a research before selecting the target market. The target market should be attractive and all other aspect like transportation, customs regulations and applicable tariffs and duties. Similarly, of at most importance is the culture of the country which must be evaluated in order to understand the implications to business opportunities and challenges. There must be a great understanding of customer needs and preferences, the competitors, the government regulations and the capabilities of the foreign intermediaries. The economic stability of the country is also an important aspect to the exporter. Organizing for exporting: For an organization to successfully export its products or services, it must learn how to transport its goods internationally, learn all the necessary procedures required at customs offices and all the necessary documentations. The organizations must adhere to all the requirements of the country it is exporting its goods to, failure to which can attract charges and penalties. Acquiring of needed skills and competencies: Hill (2007) is of the view that one way for the first time exporters is to identify the opportunities associated with exporting and to avoid many of the associated pitfalls is to hire an export management company (EMC) who act as the export marketing department or international department for their clients firms. It is important for organizations to acquire the right competencies and skills in order for the organization to survive in the market. The organizations must learn what is required of them to succeed in those markets before moving on to other markets. The more knowledge the organization acquires about the exporting strategies, the more competencies and right skills it gains and a clear picture. Different Export Strategies Available To a Firm There are two major strategies that an organization needs to consider in terms of exporting into another country. Under these two major strategies; The first strategy is called an Autonomous Strategy or sometimes referred to as the go it alone. This strategy involves the organization choosing to go into another country alone. The Foreign Direct Investment (FDI) is one method that can be used. Foreign Direct Investments (FDI) is the strategy mainly preferred by Multinational National Enterprise and it is an equity or ownership form of foreign market entry in to other countries and the presence is especially critical in performing some activities in the market. This type of strategy is usually by big firms such as Toyota, Nokia etc which have massive FDI based operations around the world. Another strategy is called the collaboration strategy which is concerned with the firm creating an ally with partners either up or down or the same level of the value chain, for example, licensing and franchising. Franchising is a means of marketing goods and services in which the franchiser grants the legal right to use branding, trademarks, products and the method of operation is transferred to a third party the franchisee in return for a franchise fee. Doole and Lowe (2001) International strategic alliances-This involves an exporting firm going into strategic alliances with local firms in the targeted countries. This strategy is categorized into three forms. Non equity strategy alliance that is formed through the contractual agreement to supply, produce or distribute the firms goods or services with equity sharing. This may concern marketing and information sharing e.g. licensing and franchising. An equity strategic alliance is the strategy in which partners own different percentages of equity in a new venture or project or an existing firm. Joint Ventures where two or more firms create a separate co-operation whose stock is shared by partners.Cateora and Graham(2002) define a joint venture as partnership between two or more participating companies that join forces to create a separate legal entity. Joint Ventures are in essence a way of risks of expanding internationally. Acquisition is where an organization develops its resources and competencies by taking over another organisationJohnson and Scholes (2002 p.375).An acquisition can be instantaneous and sometimes less expensive approach to market entry.Keegan and Schlegelmilch (2001). Other strategies that a firm can use are: The use of the Internet by setting up a website to advertise its products and or services to the world. This method has not only become popular due to the cost efficiency but also because of the instant huge volumes it reaches. The internet provides the means to export some types of services, ranging from airline tickets to architectural services. Other facilities on this method include online advertising and catalogues where goods can be, selected, ordered and paid for remotely. This method however may apply to both autonomous and collaborative strategies. Thus, the different types of international strategies represent different degrees of resources, commitments and risks. There are a number of questions managers must put into consideration before selecting an entry strategy in to a new market or country. The questions that need to be considered are such as what are the goals and objectives of the firm, does the firm have enough resources and capabilities to survive in the market especially in a foreign country where the firm may find stiff competition. It is also very important that the firm does its home work and understands its competitors in the market, unique conditions in the targeted country, balancing risk and return, competencies of the firm and characteristics of the product or services that the firm whishes to export. The firm can also decide whether they want to use direct export or indirect exporting. Direct Exporting is the strategy that a firm can use to sale directly to the customers in foreign countries by opening an export sales department which can create opportunities for the firm to establish a closer relationship with the foreign market and the end buyers. The firm can decide to use an export manager who will be charge of its direct export sales overseas to some countries where you can sale directly to the end user. This is common in the Middle East, Central America and in some Asian Countries. Firms wishing to pursue a long term position in a foreign market need to be more proactive in their approach to the market entry by becoming direct involved. Other direct export options are the use of export intermediaries. Indirect Exporting is the other strategy that can be used by firms to export it products and or services. Indirect exporting may seem to be the better option to other businesses through using intermediaries may be a better alternative looking at the complex tasks and risks involved in direct exporting. In this strategy, the firm can decide to use the domestic Intermediaries that can perform market research and develop a marketing strategy on behalf of the firm. Advantages of Exporting: The following are the advantages of exporting as an international entry strategy for a new firm; Increased sales volume resulting in improved market share as well the generation of profit margins that are often more favorable than the domestic market, Increased economies of scale through the reduction of unit cost of manufacturing as the sales volumes rise A diversified customer base thus reducing dependence on home markets. Minimized risk and maximized flexibility compared to other entry strategies as the firm can easily and quickly withdraw from an export market. Lower cost of foreign market entry as the firm does not have to invest in the target market or maintain physical presence especially through the use of agencies or franchises. The firm can therefore test the new market before committing greater resources through foreign direct investment. It helps stabilize fluctuations in sales associated with economic cycles or seasonality of demand e.g. a firm can offset declining demand at home. In a nutshell the low cost , low risk nature of exporting, combined with the ability to leverage on foreign partners makes exporting suitable to a new firm in the international business fraternity. Disadvantages of Exporting: Because exporting does not require the presence of the firm in the country it is exporting its goods or services, the firm usually does not meet with its customers as a result it does not get to learn about the interests of its clients, the competitors and the market. It does not allow the firm to benefit from the location advantages of the host national. The exporting firm has limited opportunities to gain knowledge of local markets and competitors as it does not dwell in the target markets countries, hence posing a business risk. There is serious exchange risks involved as the firm deals in foreign currency due to fluctuations in exchange rates. Without proper hedging, the organization may encounter significant exchange losses depending on the economic situation of the target foreign market and apart from losses, exchange rates may cause the exporters goods being expensive in the target market and therefore lose market share in the host national. The exporting organization is exposed to trade barriers such as import duties/tariffs depending on the area of the host national whom it trades with. The existence of certain regional groupings may affect the exporting firm positively or negatively especially if the firm is from outside the region. Exporting usually involves transporting goods for production companies involved in goods marketing and distribution. This may be a constraint in the smooth distribution and realization of business objectives of economic growth and profit generation. This may also depend on the location of the target market and the socio-economic situation in the host nations as well as infrastructural development. The fact that the exporting firm does not dwell in the host country may result in limitations on the ability to respond quickly to customer demands as there may be no one from the firm on the ground to respond on time. Exporting may create dependence on export intermediaries and therefore may not have the grip. Another disadvantage of exporting is the high transportation costs that can make exporting uneconomical especially if the organization is exporting huge or bulk products. Conclusion: It can be concluded that a critical facilitator of internationalization of markets depends on three components as market drivers that is the presence of similar customer needs and tastes, the presence of global customers e.g. the growing trend in car components companies being internationalized as their customers become internationalized. In accordance to Yip (2003) costs may be reduced by operating internationally through increasing volumes beyond what a national market may support and therefore can give rise to economies of scale both on the production as well as on the purchasing side. Scale economies are particularly important in industries with high product development costs. It also noted that internationalization is promoted were it is possible to take advantage of country specific differences. Other drivers may be due to policy including tariff barriers, subsidies to local firms and license to trade. Therefore among the methods of internationalization, exporting has proved to be more popular in certain types of business operations and largely depends on what stage a particular firm is in the process of internationalization. Mostly this method is used by firms in the initial stages of internationalization especially by small and medium sized enterprises (SMEs) and strategy becomes less popular as firms grow in size. The two main strategies firms use to export is firstly by collaboration , where a firm goes into partnerships with other firms either locally or abroad to complete value chains in the business through joint ventures, licensing, franchising and other strategic alliances. The second strategy is the go it alone or autonomous strategy were a firm going into export through the establishment of its own infrastructure in the target market such as a distribution office, its own employees. Therefore this strategy involves the foreign direct investment (FDI) with a view to establishing a long term commitment in the foreign market involved. However, it is less popular especially for firms going on the international market for the first time. Through analysis of the export strategy, the method has got a lot of disadvantages despite having a lot of advantages and therefore the choice of using for internationalization will depend on various factors such as being an entry strategy, or depending on the economic conditions of a particular region, take advantage of market conditions prevailing at a particular time. This is after taking into account the various factors or drivers such as costs, competition, market condition and local and host government policies.

Tuesday, November 12, 2019

Synopsis on Customer Relationship Management

G. PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M. S. A. MOTORS, KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH, MBA Assistant Professor. INDEX| 1. | Introduction| | 2. | Objectives of the Study| | 3. | Need for the Study| | 4. | Scope of the Study| | 5. | Research * Source of data * Procedure of sample size| | 6. | Limitation of the Study| | 7. Company details| | Synopsis Approval Letter This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled â€Å"A Study on Customer Relationship Management with reference to M. S. A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision. Signature of t he Guide Signature of the HOD IntroductionRelationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms have been the pioneers in adopting the practice of Customer Relationship Management practices.Indian banking industry has witnessed rapid development in recent past with the initiation of financial sector reforms. The thrust of financial sector reforms was to improve efficiency, competitiveness and productivity of the financial system. The entry of new generation private sector banks which provided technology aided services like Internet banking, Mob ile banking, Inter Branch network, etc. , has electrified the banking environment in India and has added a new dimensions to automation in Indian banking. Customer Relationship Management is a vital factor to improve the performance of the banks.Most of the banks in India are now turning to CRM as they are increasingly realizing that the cost of acquiring new customers is for higher than the cost of retaining existing customers. This quest has led to the implementation of CRM in banks. The concept of CRM is in the initial stage of implementation in banks, as getting the CRM philosophy work in a bank is quite complex as well as a challenging task for, its implementation is based on certain key principles, namely, ?The banks must realize that all customers are not equal; Customer profitability varies from person to person; ?Not all customers are evenly desirable for the banks; ?The banks must differentiate their customers based on the „Value Criteria; ?Value is the profit that t he customer adds to the bank account; and ?A more profitable customer is a „High Value customer and a less profitable customer is a „Low Value customer. Changing perception of customer The perception of a customer has drastically changed. Peter Drucker said twenty-five years ago, that the purpose of a business wads to attract and retain a customer.There has been a phenomenal change and paradigm shift towards customer focus during the past five decades in the Indian context, ?1961-1970 Servicing the Customer, ?1971-1980 Satisfying the Customer, ?1981-1990 Pleasing the Customer, ?1991-2000 Delighting the Customer, ?2001 and beyond Relating the Customer. Today, the customer relationship between the banker and customer has come under the sharp focus both the customers? ends. 2. OBJECTIVES OF THE STUDY * To identify various services offered by MSA motors to consolidate their CRM strategies. To study the customer perception on factors influencing Customer Relationship Manageme nt in MSA motors * To classify the customers opinion on initial strategies, maintenance strategies, technology, service satisfaction and impact of CRM. * To ascertain the perception of show room executives on various aspects of CRM. 3. Need for the study As lifestyles change people begin to have more experiences in banking. There are two consequences of this 1) Customers have different feelings about services provided for them by Show rooms 2)Customers develop higher expectations for their Buying experience. . Scope of the study Scope of this study is it will assist MSA motors to get its own customer relationship management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows * Maintain current/ existing customers. * Achieve new potential cu stomers. * Retain all the customers * Profitability increment Reputation and credibility increment, etc. , 5. Research Methodology Source of the Data: Primary Data 1. Primary data are always original as it is collected by the investigator. 2. Suitability of the primary data will be positive because it has been systematically collected. 3. Primary data are expensive and time consuming. 4. Extra precautions are not required. 5. Primary data are in the shape of raw material. 6. Possibility of personal prejudice. Primary data is collected from interview and questionnaire in this study. Secondary dataSecondary  data, is data collected by someone other than the user. Common sources of secondary data for  social science  include  censuses, organizational records and data collected through qualitative methodologies or  qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of  quantitative data, provides larger and higher-quality  databases  that would be unfeasible for any individual researcher to collect on their own.In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and or developments. Secondary data is collected from company, newspapers, journals, websites, and from library books. 6. Limitations of the Study * The response from the customer may be biased * Since the sample size is limited, it may lead to the partial true factor about the research. * The information obtained or the collection of data is limited. Due to time constraint the study is restrict to Kurnool onlyCOMPANY DETAILS Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been producing cars in India since 1983. Maruti ’s revenues totaled approximately 73. 3 billion rupees in 2009-2010. It’s operating profit as of 2009-2010 is 75 billion rupees while its net profit comes to 6. 8 billion rupees. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India, which have an annual combined capability to produce over a 12 lakh (12, 00,000) passenger car units.The company is planning to invest 17 billion rupees in the Manesar plant. Maruti is known for its hatchback cars, especially the Maruti 800. Other popular hatchback models include the Maruti Zen and the Alto. It offers fourteen brands and over one hundred and fifty variants – Maruti 800, Omni, Eeco, Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire. Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.Maruti Suzuki has an employee strength over 7 ,600 (as at end March 2010). In 2009-10, the company sold a record 10,18,365 units including 1,47,575 units which we exported primarily to Europe, the remaining 870,790 sold in India. In the third quarter of 2009-2010, the company sold 258, 026 units. Thus, in March 2010, Maruti Suzuki had a India market share of 53. 3 per cent of the Indian passenger car market of 16,33,752 passenger car units. Maruti Suzuki will be investing around Rs. 1,250 crore (Rs 12. 5 billion) on capacity expansion of the K-series engines between 2010 and 2012.The expanded annual capacity will be over 7 lakh units from the present 5 lakh units of K-series engine cars. This will be a progressive investment to be completed by 2012. It has a sales network is 802 centers in 555 towns and cities across India. The customer service support network comprises of 2,740 workshops in over 1,335 towns and cities. In 2008, Maruti Suzuki India Limited, unveiled a National Road Safety Mission under which it would train 500, 000 people in safe driving in 3 years at 61 Maruti Driving Schools and 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara. HISTORYIn 1981, Maruti was launched. The company was started by the Government of India and was initially called Maruti Technical Services Private Limited. The first Managing Director of the company was Sanjay Gandhi, late-Indian Prime Minister Indira Gandhi’s son. During the period of 1985 to 1996, a few other significant developments took place including Suzuki taking up 50% stake in Maruti, leading to a 50-50 joint venture between Maruti and the Government of India and over 60 per cent of its parts being produced in India leading to lower costs of production as the parts didn’t have to be imported from abroad.When asked why Suzuki was chosen as the partner of this established corporation, the chairman of Maruti, Mr. R. C Bhargava said that the company went to Japan and none of the companies out of Nissan, Mitsub ishi and Daihatsu were ready to bring 40 per cent equity in India. Suzuki was the only company which agreed to bring 26 per cent equity in India and raise it to 40 per cent thereafter. The first car that the company produced was a four-door Maruti 800 and the second car that the company produced was a Multi-Utility Vehicle called the Omni. Between 1994 and 1996 Maruti released the Esteem, the Gypsy, the Omni, the Gypsy King, Zen and Esteem.It also opened a second plant in Manesar whose capacity at the time of opening was 2,00,000 units. In 2000 Maruti launched a call center. This was the first time a car company had ever launched a call center in India. In this year, Maruti setup a website for its Wagon-R car, introduced a new model of the Zen, got the IRTE National Award for its safety initiative, traffic management and environment protection, launched the Baleno and the Wagon R with electric power steering, joined hands with Sumitomo for providing after-sales service and introduce d the Suzuki Alto. The Gurgaon plant had stopped production due to a strike by the employees.Maruti introduced its first CNG car in 2001. In the same year Maruti invested 550 crore rupees in manufacturing cars. In 2002, Maruti launched Maruti Finance to offer financial services like extended warranty and finance for car insurance. It also hiked its car prices and launched the Versa. This was a good year for Maruti in exports as it produced 16,000 cars for an order to Europe. In the next few years Maruti got into collaboration with various companies to launch car-selling schemes. They partnered with State Bank of India to launch a scheme where each branch of the bank would sell a Maruti car.The company also tied-up with Reliance Industries Limited for lease and fleet management. This was the same year Kumar Mangalam Birla joined Maruti as an independent director. From 2005 – 2007 Maruti became the market leader of Indian cars and in 2006 unveiled the new Wagon-R in Punjab. In 2007, Maruti launched the SX4 sedan. TECHNOLOGY Maruti Suzuki uses an innovative Compressed Natural Gas technology – the Intelligent Gas Port Injection (iGPI) on five of its models – the SX4, Eeco, WagonR, Estilo and Alto. The iGPI technology delivers more power and runs like a petrol-filled engine while achieving fuel-efficiency.The iGPI technology uses injectors for each cylinder and a particular amount of CNG is injection in the engine through gas ports. The Engine Control Unit controls the amount of CNG needed for each ride. Two components used by Maruti in cars such as the Maruti Omni to help increase fuel economy are the crankshaft sensor and knock sensor. They control the ignition timing and fuel injection. The crank shaft is a part of the car’s engine that translates its linear motion into rotation. The sensor is part of the internal combustion engine which monitors the position and rotational speed of the crankshaft.The knock sensor is a part thatâ€⠄¢s linked to the car’s engine-when the car’s engine is not working it knocks on it and usually you hear the knocking sound. The knock sensor will send a signal to the Powercontrol Car Module (PCM). The Maruti Swift has a Direct Diesel Injection System engine. This engine has efficient combustion, higher torque and cleaner emissions. It is an extremely light engine and has a 75 bhp, 190 Nm of torque capacity. It has a five-step multi-injection technology that makes the car run more smoothly than other cars.It also has a Double Over Head Camshaft that gives the engine a quick run. It also has a Chain Drive Timing System. This engine is way better than the Maruti 800 engine which has a Single Over Head Camshaft and only two valves per cylinder while the Swift has sixteen-valve cylinder. The Maruti Suzuki SX4 has a Variable Valve Timing engine. According to the company, they will use K-Series engines in all car models. India’s largest car manufacturer Maruti Suzuki decided to implement the K-series petrol engine in all the models for at least five years according to a company report.The K-Series engine is a straight four cylinder engine that comes in Single Overhead Camshaft and Double Overhead Camshaft variants. This engine will be made in the Maruti Manesar plant in Haryana for the A-Star car which is produced in India and sold in Europe. The K-Series engine is Euro 4 and Euro 5 compliant and is the most advanced of engines. The engine has a CO2 emission of 109 gm/km and plans to reduce it further. The engine is extremely fuel efficient. ————————————————- Awards & RecognitionAs one of the top Indian brands of cars, Maruti Suzuki has won many national and international awards since it began production. Some of the major accomplishments of Maruti are listed below: 1. Maruti Suzuki Alto received the TNS Voice of Customer Award in 200 8. TNS Global is a market research firm. In the same year Maruti received the CNBC-Autocar India Award in the category Best Value for Money Car for the SX4. It also received the CNBC-Autocar India Best Mid Size Car Award and the CNBC-Autocar India Car of the Viewers’ Choice Award for the SX4.Maruti Suzuki India Limited received The Car Manufacturer of the Year Award in 2008. 2. In 2009, Maruti won the JD Power Asia Pacific Customer Satisfaction Index (CSI) Survey award, the JD Power Asia Pacific Sales Satisfaction Index (SSI) Survey award, the Most Preferred Car Brand Award at CNBC AWAAZ Consumer Award, the Golden Peacock Eco-Innovation Award, and the Gold-Award by India Manufacturing Excellence Awards (IMEA). 3. In 2010, Maruti won the CNBC-TV18 Overdrive Manufacturer of the Year Award and the Autocar Manufacturer of the Year Award. 4.Alto’s â€Å"Boondon Mein† campaign won the Silver medal of the prestigious â€Å"Effie Award† in 2006 and 2007. 5. Alto won the â€Å"Car of the Year† and â€Å"Most Exciting New Car of the Year† by India’s automobile magazine in 2000. Some of the international awards that Maruti has won include the following: 1. Japan – It won the Car of the Year award by the Automotive Researchers' ; Journalists' Conference, the 2005-2006 Car of the Year, the Goof Design Award by Japan Industrial Design Promotion Organization and the 2005-2006 Carview of the Year Award. 2.Iceland & Ireland – Maruti Suzuki won the Car of the Year 2006 given out by the BIBD Association of Automotive Journalists, the Samperit Irish Car of the Year 2006 given out by the Irish Motoring Writer’s Association. 3. New Zealand and Australia – Maruti won the Fairfax AMI Small Car of the Year Award by Autocar, the National Business Review Small Car of the Year Award by The National Business Review and the 2005 Carsguide Car of the Year. 4. Malaysia – Maruti Swift was the winner in the NST Mastercard Car of the Year 2005 â€Å"Small Car† category. 5.China – Maruti Swift won the 2005 CTV COTY â€Å"Economical Car† by CCTV. ————————————————- International Operations Maruti Suzuki is a global company with over 8,500 employees engaged in sales, customer service, manufacturing, and distribution in many countries across the world. It is partly owned by the government of India and partly owned by the Japanese company, Suzuki Motor Corporation. Suzuki Motor Corporation, the parent company owns 54% of Maruti’s shares. Maruti’s cars are of European style but custom-made to cater to the local markets.Maruti Suzuki has launched the Grand Vitara, SX4 and the Swift as part of the worldwide strategy. Maruti Suzuki not only provides hatchbacks, mid and small level cars but also luxury cars. Maruti Suzuki has also launched another concept car called Kizashi which was showcased in the Frankfurt Motor Show and is now available in India. The Grand Vitara, which is an SUV and Kizashi, which is a sports sedan are imported from Japan as completely built units(CBU). Maruti Suzuki is sold in China by Jiangnan Auto. The company has launched the car at Rs. 1. 24 lakhs.Four companies that produced the Maruti 800 in China are: Chang’an Auto, Jiang Nan, Xi’an Tai and Sichuan Auto Maruti Suzuki also has office in Japan. Indian engineers sometimes travel to Japan to work on Maruti cars and Japanese engineers sometimes travel to India to provide their expertise for Maruti Suzuki. ————————————————- Exports Maruti Suzuki exports entry-level models across the globe to over 100 countries and the focus has been on identifying new markets. The company exports to the United Kingdom, Italy, Hungary, Netherlands, Germ any, Latin America, Africa, Philippines and Indonesia.Along with these countries, Maruti also sells its cars to Algeria, Chile, Sri Lanka and Nepal. The company exported 38,000 passenger cars in 2006-2007, around 6. 4 per cent of its total sales. The car that contributes most to Maruti’s export income is the A-Star model. In 2007, Maruti got an export order of 11,000 units of the Zen Estilo to Indonesia and 1,500 units of the Maruti Alto to the Philippines, become the initial car manufacturer to export to South East Asia. Maruti crossed the cumulative half-a-million export mark in February 2008, becoming the first Indian car company to export half-a-million units.Maruti has tied up with the Mundra post for development of port facilities for export shipments through Pune Car Carriers. Maruti started exporting cars from this post in January 2009. Moving to international markets, Maruti has large export volumes to Latin America and the lesser-developed region of Africa. Marutiâ €™s exports have increased by 60% over the years at these two locations. In 2008, in a joint venture between Maruti Suzuki, Mundra Port and the Special Economic Zone, the company exported 1,00,000 units of the A-Star from the Mundra Port.Even though the company exports to all five continents, Europe makes up 56 per cent of Maruti’s cumulative exports as of February 2011, making it the single largest source of export income for the company. The sales figures for the continent of Europe as of February 2011, by country are given below: – Netherlands – 67,700 units – Italy – 41,000 units – United Kingdom – 34,000 units – Germany – 20,000 units – Hungary – 20,000 units ————————————————- Future Plans On May 11, 2011, Maruti announced its plans to design new car models at its Rohtak Plant in India.Th e new car models will be crafted for the next four years for the Indian and International Market. Maruti is experimenting with new car models in an effort to stay ahead of its competition and will be responsible for 25 per cent of Suzuki, its parent company’s, revenues. In the financial year 2010-2011 Maruti Suzuki reported a net sales figure of 37,522 crore rupees. Maruti will invest in a new plant in Gujarat which will produce 6 million units a year which is being done in an effort to make the company the leader in the car market. The company is having a look at different plants as shown by the Government of India.In another effort, Maruti will introduce four new cars in the Indian market: The mass-market hatchback, a utility vehicle, a new and improved Swift, and a unique SX4. The company plans to release the design of the YE3, the hatchback by June-July 2011 while the car will actually be shown in the Auto Expo 2012. The company plans to design the YE3 without any involve ment of Suzuki which is a major feat since most of its cars have been designed in collaboration with Suzuki in the past. The YE3 will be a four-door, four seat hatchback and will be available in a 600-800cc engine and a five speed manual transmission.The company also plans to launch the Maruti R3 under a different name. The Maruti R3 is a Multi-Utility Vehicle that will come in a Rs. 7 lakhs – Rs. 9 lakhs ex-showroom price and is a six-seater compact van strapped with three rows of seats and rear-hinged rear doors. The car will come in both 1. 2 litre K-Series engines and a 1. 6 litre Variable Valve Timing engine, each of which have been present in the popular models of Swift and SX4. The R3 will compare to an Innova. The company plans to sell it in emerging markets. It will be showcased in the Auto Expo 2012.The company plans to get a diesel engine for the car from Volkswagen. The third new model of Maruti, the new Swift will be launched by July 2011 will a 1. 3 litre multi- jet diesel engine and a 1. 2 litre K-Series engine. The new Swift fall in the Rs. 3. 5 – 5. 5 lakhs bracket depending on the model and approximately 17,000 units will be produced each year. Along with coming up with new cars and new plants, Maruti is also expanding its transportation capacity. The company has forged partnerships for this with the Adani group to set up a mega car terminal at the Mundra port.

Sunday, November 10, 2019

Review Questions Chapter

Coral reefs are elaborate networks of crevices, ledges, and holes made up of calcium carbonate; coral polyps are tiny animals that build coral reefs by secreting a crust of limestone around their bodies that accumulate once multiple polyps die.Coral reefs help moderate atmospheric temperatures by removing CA from the atmosphere, act as natural barriers that help protect of the world's coastlines from erosion by battering waves and storms, provide habitats for a variety of marine organisms, produce about one-tenth of the global fish catch, one-fourth of the catch n developing countries, provide Jobs and building materials for some of the world's poorest countries, and support fishing and tourism Industries worth billions of dollars each year.Coral bleaching is when a coral becomes stressed and the algae on which it depends for food and color die out, leaving an underlying white or bleached skeleton of calcium carbonate; this occurs because of increased water temperatures and runoff of silt from the land. 2. The two major aquatic life zones are saltwater (marine) and freshwater life zones. 3. Phytoplankton (plank plankton) are multiple types of algae; Zooplankton (animal Lankan) are primary and secondary consumers which feed off phytoplankton (primary consumers) or other zooplankton (secondary consumers these range from protozoa to large invertebrates such as Jellyfish. Alternation are much smaller plankton that may be responsible for 70% of the primary productivity near the ocean surface. Nektons are strongly swimming consumers such as fish, turtles, and whales. Penthouses are bottom dwellers that attach themselves to one spot (e. G. Barnacles, oysters, worms, lobsters, crabs). Decomposer are organisms (mainly bacteria) which break down the organic compounds in the dead bodies and wastes of aquatic organisms into simple nutrient compounds for use by aquatic producers. 4. A major advantage of living In an aquatic life zone Is the fact that there Is high biodivers ity.A disadvantage Is that It Is constantly affected by human activities. 5. The four factors that determine the types and numbers of organisms found in these layers are temperature, access to sunlight for photosynthesis, dissolved 02 content, and availability of nutrients. 6. The marine systems provide climate moderation, carbon doodle absorption, nutrient cycling, waste treatment, reduced storm impact, habitats and nursery areas, emetic resources and biodiversity, scientific information, food, animal and pet feed, pharmaceuticals, harbors and transportation routes, recreation, employment, oil and natural gas, minerals, and building materials. . The coastal zone Is the warm, nutrient-rich, shallow water that extends from the Estuaries are regions where rivers meet the ocean. Coastal wetlands are land areas covered with water all or part of the year. Mangroves are the tropical counterparts of salt marshes. Temperature and salinity vary greatly in estuaries and coastal wetlands becau se seawater and freshwater mix, because tidal and river flows vary, and cause of land runoff.These have such a high NP because of high nutrient inputs from rivers and nearby land, rapid circulation of nutrients by tidal flows, presence of many producer plants, and ample sunlight penetrating the shallow waters. 8. The intertribal zone is the area between low and high tides. Rocky shores are beaches with a remarkable variety of species that occupy different niches in response to daily and seasonal changes in environmental conditions such as temperature, water flows, and salinity. Sandy shores are beaches with niches for different marine organisms. . Barrier islands are low, narrow, sandy islands that form offshore from a coastline. These are sought for human development because they are beautiful; however, these are at risk because the can be damaged or destroyed by flooding, severe beach erosion, or storms. The dunes should be protected because they serve as the first line of defense against the ravages of the sea. 10. Coral reefs are vulnerable to damage because they grow slowly, are disrupted easily, and only thrive in clear, warm, and fairly shallow water of constant high salinity.Humans impact coral reefs negatively by causing ocean warming, soil erosion, algae growth from fertilizer runoff, mangrove destruction, bleaching, rising sea levels, increased UP exposure, damage from anchors, and damage from fishing and diving. 11 . The open sea is the sharp increase in water depth at the edge of the continental shelf separated from the coastal zone. Its three main vertical zones are the epiphytic zone, the bathmat zone, and the abyssal zone. The NP per unit of area is so low because of its size. 2. Humans destroy coastal wetlands for agriculture and urban development, destroy mangroves for agriculture, development, and aquaculture, erode beaches because of coastal development and rising sea levels, degrade ocean bottom habitats by dredging and trawler fishing, an d damage coral reefs. 13. Freshwater life zones are the freshwater bodies of water. The two main types are standing (lentil) bodies of freshwater and flowing (lactic) bodies of freshwater. 14.Freshwater systems provide climate moderation, nutrient cycling, waste treatment, flood control, groundwater recharge, habitats for many species, genetic resources for biodiversity, scientific information, food, drinking water, irrigation water, hydroelectricity, transportation corridors, recreation, and employment. Unify, and groundwater seepage fills the depressions in the earth's surface. The literal zone is the zone near the shore which consists of the shallow sunlit waters to the depths at which rooted plants stop growing.The liniment zone is the open, sunlit water surface layer away from the shore that extends to the depth penetrated by the sunlight. The profoundly zone is the deep, open water where is too dark for photosynthesis. Then benthic zone is the lowest part of the lake where mos tly decomposer and detritus feeders are located. 16. The three types of lakes are the oligarchic (poorly nourished) lake, atrophic well nourished) lake, and the mesospheric (middle) lake. 17. Surface water is the water which doesn't seep into the ground or evaporate.Runoff is surface water once it flows into streams. A watershed is a land area that delivers runoff, sediment, and dissolved substances to a stream. The floodplain zone is generally populated by cold-water fish. The transition zone is inhabited by producers and cool- and warm-water fish species. The floodplain zone is populated by producers such as algae, contractible, and rooted aquatic plants along the shore. 18. Inland wetlands are lands covered with freshwater all or part of the time.Marshes, swamps, prairie potholes, floodplains, and arctic tundra in the summer are examples of inland wetlands. Seasonal inland wetlands are wetlands that are only covered by water during certain times of the year. 19. Dams, diversions, and canals fragment 40% of the world's 237 large rivers. Flood control methods built along rivers alter and destroy aquatic habitats. Cities and farmlands add pollutants and excess plant nutrients to nearby streams and rivers. Many inland wetlands have been drained or filled to grow crops or have been covered with concrete, asphalt, and buildings.

Friday, November 8, 2019

Desires and Dreams essays

Desires and Dreams essays In the story, Demian, desires play an important role. When Sinclaire follows his desires something good almost always comes out of it. When Sinclaire does not follow his desires and dreams something bad occurs. For example, when Sinclaire first became friends with Franz Kromer. Sinclaire had a bad feeling about Franz, but ignored it. Since he ignored his desire and his feeling not to be friends with Franz, Sinclaire pretty much got tricked with the orchard incident. Sinclaire knew there was something bad about Franz, he could sense it, but he ignored the gut feeling and just got himself in a mess. Sinclaire quoted, Side by side with this I lived in a world of dreams and drives and desires of a chthonic nature... Sinclaires feelings prove to be valuable throughout the story. Max Demian was a book full of rumors. People stayed away from him. Sinclaire saw something different, something interesting in Demian, therefore causing the two to converse and make friends. This relationship is one of the most important in both of their lives. In conclusion, when Sinclaire follows his desires and feelings almost everything will turn out for the good. To listen to the heart can be the best guidance in ones life. This is what I learned from this book. ...

Wednesday, November 6, 2019

Escherichia coli and Proteus vulgaris Essay Example

Escherichia coli and Proteus vulgaris Essay Example Escherichia coli and Proteus vulgaris Paper Escherichia coli and Proteus vulgaris Paper According to Table , Escherichia coli and Proteus vulgaris showed fermentative activity. However Proteus vulgaris only showed it for glucose, while E.coli showed it for all three of the carbohydrates. Pseudomonas aeruginosa showed no fermentation. In table 3, the only bacteria which showed a production of indole was Escherichia coli. This is because E. Coli has the enzyme tryptophanase that can degrade the amino acid tryptophan into indole, pyruvic acid and ammonia. (Madigan and Thomas, 2009)The idole produced by the bacteria binded with the p-dimethlyaminobenzaldehyde in the reagent to produce the red compound. (Madigan and Thomas, 2009) In table 5, the Proteus vulagris was the only positive bacteria for the urease test. This means that Proteus vulagris is a rapid urease-positive organism. The restrictive amount of nutrients coupled with the use of pH buffers prevent all but rapid urease-positive organisms from producing enough ammonia to turn the phenol red pink. (Madigan and Thomas, 2009) The Urease broth can be used to differentiate members of the genus Proteus. In table 7, the proteus vulgaris is the only positive bacteria. The reason for this result is that Proteus Vulgaris is positive in the hydrogen sulfide test because it can undergo anaerobic respiration using Sulfur as an electron acceptor. (Madigan and Thomas, 2009)In table 9, Bacillus subtilis showed positive result on the starch hydrolysis whereas Escherichia coli did not. Starch hydrolysis requires the presence of exoenzyme amylase to hydrolyze starch into smaller polysaccharides. (Madigan and Thomas, 2009) Positive result of starch hyrdrolysis showed the ability of the mircoorgism to produce amylase. In table 11, showed that all of the bacteria are capable of producing catalase. Hydrogen peroxide is an superoxide which is able to be degraded by catalase. All of the bacteria where able to produce the enzyme to degrade it. In the oxidase test only Pseudomonas aeruginosa had a positive result. This is because it is the only microorganism out of the others which has oxidase. This means it takes part in cytochrome oxidase activity. Oxidase activates the oxidation of reduced cytochrome c by molecular oxygen in aerobic organisms during electron transport. (Madigan and Thomas, 2009) Oxidized cytochrome c transfers molecular oxygen to tetramethyl-p-phenylenediamine when the reagent is added to growth of an oxidase positive organism. (Madigan and Thomas, 2009) This experiment has the possibility of human error. Mistakes could have been made by failing to sterilize the inoculating loop correctly, which would result in possible contamination of the sample. Another error could have been possibly occurred by mislabeling the plates according to species, which would produce invalid results. In conclusion the experiment was successful. I learned to distinguish species of bacteria by cultivating in different media and doing some tests. I also practised the proper techniques of testing for fermentation of carbohydrates, production of indole, activity of urease, production of hydrogen sulfide, evidence of amylase activity, evidence of lipase activity, and evidence of protease activity. References Department of Biology, 2010, Biology 130 Fundamentals of Microbiology Laboratory Manual. University of Waterloo, Waterloo pp. 23 32. Goldman, Emanuel, and Lorrence H. Green. Practical Handbook of Microbiology. Boca Raton: CRC, 2009. Print. Madigan, Michael T., and Thomas D. Brock. Brock biology of microorganisms . 12th ed. San Francisco, CA: Pearson/Benjamin Cummings, 2009. Print. Observing Plates. Biology @ Davidson. N.p., n.d. Web. 12 Nov. 2010. bio.davidson.edu/people/dawessner/302/302Lab3.html.

Sunday, November 3, 2019

Work place emotions and attittude Dissertation Example | Topics and Well Written Essays - 250 words

Work place emotions and attittude - Dissertation Example How so? Emotional intelligence plays a vital role in navigating situations at workplace. It is the skill through which employees deals situation at a more tactful and effective way. Often it happens that negative emotional state rejects amazing ideas and takes situation in a negative manner. If employees and act accordingly let’s say if an employee wants to place and idea to the supervisor when he is in a negative mood then there is high chance of irritating the supervisor and the idea gets rejected. With positive mood and emotions people are more open to take information and handle them effectively. Motivation also plays an important role in generating positive emotions and moods amongst the employees as they feel satisfied with their work they performed and facilitates in building a positive workplace culture (Knowledge@Wharton, 2007). What are the causes and symptoms of the problems in the case and its possible solutions? The case study shows that the attitude and behaviour in the workplace can result in a very worst situation and could generate negative emotions amongst the employees.

Friday, November 1, 2019

Evolution of the construction industry since the industrial revolution Essay

Evolution of the construction industry since the industrial revolution - Essay Example The building industry as a whole underwent a revolution. The Industrial Revolution created an enormous increase in the production of many kinds of goods and brought about changes in technology and innovation. As the Industrial Revolution grew, private investors and financial institutions were needed to provide money for the further expansion of industrialization. Before the industrial revolution, only ten percent of the people lived in cities while most lived in towns and villages scattered around the cities. The revolution brought about changes which drew large number of people into cities as industry expanded. This resulted in increased demand for housing and the high-rise buildings came into existence. Money was easily available through banks and financiers for construction. Loans and mortgages helped people to build and buy homes. The construction industry is a major industry in the economy of Great Britain and is growing steadily. Advancement in technology led to a boom in the industry in all sectors. While onsite construction was common, offsite construction grew along with it. This resulted in cost reduction and better quality control. Prefabricated structures were largely used and installed specially for bridges. Private housing sector has grown tremendously and may have reached a plateau today in Great Britain. Homes in England with three or more bedrooms were only 7% in 1971 whereas in 2002/3 it stood at 34%. Semi detached homes in England are the most common system of dwelling but only 28% of them have been built in the past 40 years. All the others are much older. The construction industry is divided in two sections – new construction and repairs and maintenance. In the early 1990s, total construction output (in 1995 prices) decreased sharply in Great Britain as a whole2. After 1995, the construction output increased